PWS – The Laundry Company Opens 3,000th Laundromat


PWS - The Laundry Company (PWS Inc.), the nation's premier distributor and broker to the commercial laundry industry, announced the opening of its 3,000th laundromat, thereby solidifying its status as the most prolific developer of new laundromats in the country. The SpinCycle Laundry Lounge, an ultra-modern store located at the company's headquarters in South Gate, CA, is the product of 48 years and three generations of commercial laundry expertise and features the industry's latest equipment technologies, along with upscale furnishings and amenities.

The intent behind the new store is twofold: first and foremost, to provide a superior laundry experience to members of the South Gate community and, secondarily, to gather data to allow PWS to enhance the user experience for existing and future laundromats. In furtherance of the first goal, the new laundromat, located next to PWS's newly renovated headquarters, was painstakingly constructed to enhance the customer experience. Specifically, the interior, which more closely resembles a coffee shop than a traditional laundry, includes couches, large TVs, countertop space for laptop usage, 25 feet high exposed wood ceilings and free wi-fi. While it may have the feel of a local coffee shop, the high quality of the equipment cannot be overstated. The 3,400 square foot store is equipped with the latest Speed Queen® washers and tumble dryers, the world's premier commercial laundry equipment, and includes over 1,400 pounds of wash capacity. The sophisticated machine controls feature the best technology in the industry with large graphical displays and options to modify and customize wash cycles based on personal preferences.

In furtherance of the second goal, PWS has taken a number of measures to ensure that this laundry is a learning platform for the company. To this end, the laundry is equipped with smart technology which gathers market intelligence. This technology will provide PWS with invaluable data which will be utilized to best serve the nation's laundry customers. Additionally, the store is equipped with two-way mirrors so PWS can observe customers' use of the space and interactions with equipment and store staff. These observations will be used to develop tools to help laundromat owners improve their customers' experience, incorporate new revenue streams, and train and manage store employees. Lastly, all employees of PWS's South Gate office will spend time working in the laundromat and interacting with laundry customers. PWS believes that the best way for a business to differentiate itself is through providing an exceptional customer experience, which starts with a deep comprehension of customer behaviors and expectations.

"Today's laundry customer is much more selective than in years past," said Brad Steinberg, Co-President of PWS. "It is a competitive retail environment and the stores that will flourish are the ones that provide the best experience for the customer. Being able to observe consumers in the laundromat and gauge their response to new services and amenities will help us provide our PWS customers, who own and operate coin laundries, market insights that will help them be more successful."

"We appreciate the investment PWS is making in our community," said South Gate Mayor W.H. (Bill) De Witt. "Since deciding to relocate its headquarters here, PWS has demonstrated a real commitment to the City of South Gate by completely renovating a city block, commissioning a piece of public art, contributing funds to our local library and now providing our residents with this remarkable, modern laundry." The art Mayor De Witt mentions is a 55-foot mural titled Azalea Pride by artist Don Lampkin, which highlights the unique and storied history of the city of South Gate.

PWS was established in 1968 by three of the most influential entrepreneurs in the coin laundry industry: Morton Pollack, the pioneer of coin laundry resale; John Wickham, the exclusive distributor of Speed Queen commercial laundry equipment in Southern California and Southern Nevada; and Bernie Steinberg - the originator of Launderland "turn-key" coin laundries. In the decades since then, under the current leadership of Brad Pollack and Brad Steinberg, PWS has grown to become the largest distributor of commercial laundry equipment and parts and the largest broker of existing laundromats in the United States. And, at 3,000 and counting, PWS is assuredly the most successful developer of new laundromats in North America. PWS is also the exclusive California and Nevada Speed Queen distributor. PWS and Speed Queen, two iconic American brands in the laundry industry, have been partners for more than 48 years and together have had a significant impact on the laundry industry.

For more information visit www.pwslaundrywest.com.

Media contact: Brad Steinberg, bsteinberg@pwslaundry.com or 323-490-1879

About PWS:

Founded in 1968, PWS is the largest distributor of commercial laundry equipment and commercial laundry replacement parts in the United States. Additionally, PWS is the nation's premier developer of new laundromats and broker of existing laundromats. With offices in South Gate, Redwood City, San Diego and representation in Nevada, PWS exclusively sells Speed Queen washers and dryers and parts from all major manufacturers through their industry leading website pwslaundrywest.com.

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